HTC One – Selfridges London
The HTC One Skatepark will ran for four weeks at London’s Old Selfridges Hotel and forms part of a promotional event for retailer Selfridges and its ‘Board Games’ campaign which aims to celebrate the worlds of surf and skate.
It was available for free for seven days a week to the general public, and featured two distinctive skate areas, plus a spectator area. Measuring more than 1,700sqm, the bespoke skate park catered for all levels of ability and one lesson was available per person for anyone aged eight years old or older.
SSG Create and Prime and Fire have worked with designers Brinkworth and ourselves to create the pop-up skate park. The outer area is inspired by the streets of London with iconic London skate spots, including the Big Ben road gap and Moorgate handrail.
The HTC One Skatepark’s inner section is a nod to the Selfridges shop floor with obstacles based on shoeboxes, magazines and baseball caps.
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